Experiences​

DIGITAL ADVERTISER

JOBRAPIDO

MAY 2021 – PRESENT​

  • Analysis of ad serving data to find meaningful insights that can increase delivery efficiency and campaigns performance.
  • Design new processes and analytical tools to keep improving the quality of Jobrapido’s advertising offer.
  • Yield management and optimization of advertising inventory (both Text and Display) monetized through external SSPs.
  • Direct campaigns setup, troubleshooting and performance optimisation

MARKETING EXECUTIVE AT MYPROTEIN

THG - THE HUT GROUP

MARCH 2020 – PRESENT​

  • Daily management and implementation of the Italian market expansion strategy across Influencers/ambassadors and Partnership. 
  • Instrumental in expanding the ‘Italian Influencers & Ambassadors Programme’ to achieve revenue growth.
  • Research and identification of suitable influencers across various categories including Fitness, Fashion, sport and Lifestyle.
  • On-going recruitment and management of a network of 200+ fitness influencers and ambassadors.
  • Grow the community by building upon the existing database of influencers (Instagram / YouTube influencers).
  • Use creativity to break into the minds of influencers and convert them to brand advocates of Myprotein.
  • Continuously experimenting with more efficient ways to convert leads, exceeding monthly pitch and posting targets.
  • Research niches and communities for new product launches to general seeding and be up to date on who’s who amongst the up-and-coming as well as the established influencers.
  • Support all social influencer programs including building long term relationships, seasonal activation, and substantial micro-influencer program.
  • Meet performance goals.
  • Monitor and track coverage and posts, organize and upkeep of Influencer Database, managing and executing highly administrative tasks.

SEARCH ENGINE EVALUATOR

APPEN

OCTOBER 2019 – OCTOBER 2020

  • Responsible for:
    • Analysing a variety of web search engines including Google, Bing, and Yahoo.
    • Creating qualitative data and measurements to determine the relevance of the results.
    • Serving as an expert on web search, video, and digital search trends.
    • Determining the relevance, quality and usefulness of search engine results.
    • Using qualitative data to provide recommendations on optimizing search engine results.
    • Working independently and on a team, depending on the project, to enhance search engine results.
    • Presenting evaluation findings to the department along with recommendations and solutions.
    • Multitasking on multiple evaluation projects.

INFORMATION TECHNOLOGY CONSULTANT

H88 S.R.L

AUGUST 2018 – FEBRUARY 2020

  • Responsible for:
    • Determining information system requirements and defining project objectives.
    • Making recommendations, such as suggesting appropriate hardware, software and systems.
    • Designing, installing and trialling new systems and software, and fixing any issues that arise.
    • Compiling and presenting information.
    • Writing reports and documentation.
    • Repairing computer problems and removing viruses.
    • Training users.

E-COMMERCE MANAGER

DONFAN S.R.L

JULY 2014 – JULY 2018

  • Responsible for:
    • Online sales channels.
    • Including wholesale customers and online marketplaces.
    • Analysing and reporting weekly sales performance for key accounts.
    • Devising marketing strategies to boost online sales performance.
    • Proposing and executing web advertising programs.
    • Sending out email blasts for promotions or customer notifications.
    • Responding to customer inquiries via phone and e-mail.
    • Website and social media.
    • Periodic maintenance of company website, including optimization, design, and SEO.
    • Regularly updating social media channels connected to website.
    • Content and product listings.
    • Uploading new products and updating info of existing products across our online channels.
    • Own ratings and reviews and ensure feedback on products is addressed.

HR JUNIOR RECRUITER

OURJOB S.R.L

JANUARY 2016 – DECEMBER 2017

  • Responsible for:
    • Posting job ads on professional sites, job sites and social media.
    • Participating in candidate sourcing efforts.
    • Assisting teams in screening resumes.
    • Conducting initial phone screens.
    • Scheduling calls and interviews.
    • Managing calendar for all hiring teams and candidates.
    • Communicating with candidates promptly and assist them when they come in for interviews.
    • Using recruiting software to keep track of open roles.
    • Participating in recruiting events.

DATA ANALYST

VOICES FROM THE BLOGS

SEPTEMBER 2016 – OCTOBER 2016

  • I worked as a Twitter Data Analyst on the project: ”ISIS and heritage destruction: a sentiment analysis” under the supervision of Professor Luigi Curini from the University of Milan and in a collaboration with the Department of Archaeology at Durham University in England.
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